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Turning strategic vision into measurable success

Over 25 years of experience working with rights owners, brands, investors & sports teams.

What we do

RT Advisory helps organisations unlock commercial growth, expand into new markets, and build long-term value. From identifying acquisition opportunities to developing international strategies, we combine deep industry knowledge with hands-on execution for the following:

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Rights Owners

Unlock new revenue streams and global growth opportunities.

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Investors

Identify, acquire, and transform high-potential sports assets.

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Brands

Build authentic partnerships that deliver measurable ROI.

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Teams & Clubs

Redesign commercial models and strategies for sustainable success.

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About ROBIN TAYLOR

Robin has spent more than 25 years in the sports and entertainment industry working with some of the world’s biggest sports and entertainment properties including: NFL, WWE, UFC, F1, Mercedes F1. Robin also worked in Saudi Arabia as a key member of the management team responsible for the inaugural Saudi Cup “The World’s Richest Horse Race”.

Robin recently played a key role in the remarkable transformation of Club Deportivo Castellon, in Spain after co-founding the business that identified and acquired the football club on behalf of his investor client in July 2022. At CD Castellon, Robin was CEO-Business and Vice Chairman of the Board, playing a key role in creating and executing the vision and strategy that ultimately led to the club being successfully promoted to the Segunda division in May 2024.

Robin’s Approach

  • Strategic & Entrepreneurial – combining global experience with the pragmatism of an operator.
  • Hands-On – not just advising, but executing alongside teams and stakeholders.
  • Future-Focused – always looking at innovation, fan engagement, and sustainability.

track record

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CD Castellón

Identified, acquired, and transformed one of Spain’s most historic football clubs. Key highlights include:

  • 25% increase YoY commercial growth. Including creation of a new physical and online store, development and execution of a new sponsorship strategy. 
  • Massive increase in average attendance, resulting in a 164% growth rate between 2021/22 and 2023/24. 13,000 season ticket holders with an additional 2,000 on the waiting list.
  • Initiating and leading significant infrastructure projects: New players tunnel, new corporate offices, new VIP Hospitality areas.
  • Public figure of the club: leading relationships with all major institutions.
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Brand Partnerships

Developing and executing strategies to secure multi-million euro sponsorships.

  • Serie A - Duelbits
  • Mercedes F1 – ISOFOTON
  • Team Columbia Highroad – HTC
  • European Table Tennis Championships – INTERSPORT
  • WBC Muy Thai – SINGHA Beer
  • LIV Golf Andalusia – LALIGA
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Investor Advisory

Working with investors to identify, acquire and operate professional sports teams.

Worked with investor Bob Voulgaris to acquire and then successfully transform Spanish football club, CD Castellon.

What our clients say

Real stories of growth, partnership, and results from leaders in sport and business.

"Robin played a pivotal role in developing and executing the sponsorship strategy for the inaugural Saudi Cup. His ability to understand the property, engage stakeholders, and deliver a world-class commercial programme was critical to the event’s commercial success. He always brings an understanding of the role of sponsorship in the context of the wider project and adds a rare mix of creativity, commercial acumen, and delivery. His knowledge and ability always makes him our go-to sponsorship expert in the industry."

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Rob Quick
Co-Founder, International Venue Management (IVM)

"I worked very closely with Robin, both as Co-Founder of Pitch32 and as joint CEO at CD Castellón. We secured investment, acquired the club, and ultimately led a significant change programme for the club both on and off the pitch. Robin’s leadership, drive, and ability to deliver meaningful change were central to the success of the club’s transformation.”

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Dave Reddin MBE
Co-founder Pitch32

“Robin worked with Honda Motor Europe to formulate and execute a new sponsorship strategy that added significant value across our “two wheeled” racing teams. Robin understood how to re-package and present our rights in a way that ensured real value to partners whilst delivering real commercial benefit to Honda”.

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Robert Watherston
Head of Motorsport, Honda Motor Europe
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Turning Vision Into
Sporting Success Stories

With 25 years of experience, we help sports organisations unlock commercial growth and achieve lasting impact. Welcome to RT Advisory—where strategy meets execution, and results follow.

Thank you! We’ll be in touch soon.
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Let’s connect + grow together

If you are a rights owner, brand, investor, or team looking to grow, expand, or transform please do contact Robin.